In a world where comfort is often compromised for style, Eleven Up was created to redefine what everyday innerwear should feel like — effortless, breathable, and truly luxurious.
I’m Pragathi, the founder of Eleven Up. Having grown up in a family with over 30 years of experience in garment manufacturing, fabrics and craftsmanship have always been a part of my life. This deep-rooted exposure sparked my curiosity and shaped my understanding of what quality truly means.
While exploring the market, I realized something was missing. There were plenty of options, but very few brands focused on premium innerwear that delivers a lightweight, “feels like air” experience — especially designed for our daily lifestyle and climate. That gap became the foundation of Eleven Up.
Every piece at Eleven Up is thoughtfully designed to offer unmatched comfort throughout the day — soft on the skin, breathable, and made to move with you. It’s not just innerwear; it’s an experience you carry all day.
The name “Eleven Up” holds a special meaning. It reflects the idea of constantly leveling up — growing, evolving, and progressing. This connects deeply with my own name, Pragathi, which means progress. The number 11, also my birth date, makes the brand even more personal and close to my heart.
Eleven Up is more than a brand — it’s a commitment to comfort, confidence, and everyday ease.
Experience the difference. Experience 11 Up.